The article quotes Wirz's Creative Director Michaela Burger's view on the new brand identity as a strong and modern statement in a traditional environment, which defines the firm in regards to what it stands for and who it is vs. its activities.

The firm takes this opportunity to thank Wirz for their hard work and collaboration in the implementation of our evolved, fresh identity. Almost one year on, the firm is extremely happy to proudly convey our stance for innovation, modernity and excellence via a corporate identity that demonstrates our shared values.